Under Armour
Visualizing Invisible Logic: Architecting a transparent checkout experience for Under Armour that simplified complex fulfillment constraints and stackable promotions.
RFP360
From Legacy Friction to Market Exit: How UX modernization and platform unification disrupted the industry and drove a major acquisition.
AutoAlert
Unifying the Dealership Ecosystem: transforming a disparate suite of dealership tools into a cohesive ecosystem through strategic design operations and logic mapping.
VinSolutions
Design That Won the Contract: How a scalable, high-fidelity framework secured exclusive partnerships with Lexus, Jaguar, Land Rover, and Ford.